Roamler loves to try and learn new things. Last week we did a spontaneous experimental task regarding Kiboots for example. The “Pee-ka-boo(ts)” task. We found out that this very succesfull Dutch shoe brand is expanding to the UK and that these shoes are now available at the Topshop at Oxford Circus. In less than 15 minutes we came up with an improvised task and sent out some Roamlers to this Topshop to find out if they were really there. They were .
But that’s not all! We also asked the Roamlers if they had heard of this new trend already and how the shoes were presented in the Topshop. All of the Roamlers which performed this task didn’t hear of the Kiboot shoes yet. 90% of them even told us they didn’t like the shoes and wouldn’t buy them for their loved ones. This was a big surprise to us, while we all love the Kiboots design and it’s a big hit in the Netherlands. We also got to know that the shoes aren’t promoted well in the store. All this is valuable information for a compagny like Kiboots.
Another thing, related to this, we’d like to try soon is to make you Roamlers spot trends. This could mean you’d have to go out to find someone wearing a particular kind of fashion item for example or maybe even that you’ll have to look out for something you think will become a trend very soon. We are curious to know how you think about this kind of trend watching. Would you like it? What trends are you seeing right now? We’d love to hear your input!